Cosmetic Dentistry Continues to Surge

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Market Estimated at $2.75 Billion Per Year

The cosmetic dental boom is showing no signs of slowing down. American Academy of Cosmetic Dentistry (AACD) member dentists queried in the 2007 AACD State of Cosmetic Dentistry survey of 5,550 U.S. practices revealed that cosmetic dentistry-related revenue climbed to $2.75 billion total and an average of $495,000 per practice in 2006.

This represents a 15% increase over 2005 and, on average, about two-thirds of cosmetic dentistry patients were female (67%), while one-third were male (33%). This represents an extreme shift from the 2004 study, in which 96% of patients were female, underscoring the growing number of men pursuing cosmetic dentistry. Regarding distribution by age, the majority of patients (53%), on average, are between the ages of 41 and 60. About one in six (16%) are 30 or younger, and about one in ten (11%) are over 60.